The judge ruled that Apple can no longer bar developers from providing buttons or links in their apps that direct customers to other ways to pay outside of Apple's own in-app purchase system. The decision expands that exemption to all developers, including the game developers who are the biggest cash generators for Apple's App Store, which itself is the foundation of its $53.8 billion services segment.
The ruling vastly expands a concession made to streaming video companies last week allowing them to direct users to outside payment methods. "We suspect the eventual impact from this will be manageable," Evercore ISI analyst Amit Daryanani wrote in a note to investors. Analysts said the impact may depend heavily on how the iPhone maker chooses to implement the decision.Īpple shares were down 3.2% late on Friday afternoon, but many Wall Street analysts maintained their long-term favorable outlooks on the iPhone maker. District Judge Yvonne Gonzalez Rogers described her ruling as requiring a "measured" change to Apple's rules.
The outcome left Apple's critics and rivals saying they are more likely to turn to legislators, rather than courts, to pursue the changes they seek.
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